As a business owner, you have probably wondered this question several times. We think it is wrong to compare the two, as the type of tools you use depends on the type of market you are trying to attract. If you ask us, we would advise you to use a combination of offline and online tools to market your business. To help you understand why your marketing strategy needs to include both offline and online tools, here is our reason:
Majority of your audience may be online with only a few offline. You need to capture both the majority and the minority if you want to succeed. For instance, let’s say you sell massage chairs. With massage chairs, you can target both online and offline users.
Offline, you can advertise on radio channels, TV, brochures, in-person promotion, billboards, newspapers, and magazines. Online, you can rely on social media, email marketing, content marketing, lead generation, and more. Your aim is to spread the message about your business and product or service the best way you can. This is especially true for businesses that are just starting out.
What If I Only Have an Online Store?
If you have an online store, you need to direct your efforts into building a strong online presence. Your aim should be to reach as many people as you can. If you only own a traditional store, you need get online by developing a website. You do not want to build just any website, but a website that commands attention and ranks high on Google’s search engine.
We offer web management and web design services. We can help you build, maintain, and rank your website on the king of search engines, Google! While you busy yourself promoting your business offline, we will busy ourselves promoting your business online.