Choosing a logo design for your brand is difficult. You cannot settle on just any logo design, but the design needs to meet certain requirements before you place it on your website. For instance, you will find the logo in the upper left hand corner of the website and clicking on them may lead to the homepage.
The logo will be present on every page of the website, as its main purpose is to reinforce ideas about your business. It is there to increase users’ ability to recall your brand’s name as soon as they see it. For this reason, the design, text, and color you choose for the brand matter greatly. To help you perfect your brands, here are a few useful tips:
Meet the Users’ Expectations for the Logo
Your logo’s design should restate the same ideas and messages as your content. The name of your business considerably influences your logo’s design. For instance, your company’s name is Ballerina. For your logo, you can have a ballerina wearing a pink tutu. When people will look at your brand’s logo, your business’s name will instantly come to mind.
Make It Easier for Users’ to Return to the Home Page
Your aim, through your website, is to provide users with ease of use. Therefore, you need to allow users to return to the home page from whatever page they are on your website by clicking on the logo. For a more unconventional and smart way of creating a link, you can link the logo to the contact page. Moreover, if there is a page on your website with a high conversion rate, you can link the logo to lead users to that page. Measure the results to determine which page the logo should lead users to when they click on it.
Ensure Proper Placement
In your efforts to increase traffic, you may try to get innovative with the placement of the logo. You may place it in the center of the site, the bottom of the site, or in the upper right corner — all foreign location for people trying to locate the logo. They are accustomed to seeing the logo in the top left hand corner of the website. Do not experiment with the logo’s position.
We offer website branding services to business trying to revamp their online image. We have the expertise and knowledge to design an eye-catching logo design that describes your business and its message well.