Google’s latest Webmaster Central blog article demonstrates their main focus right now which is on website quality, particularly in design and content. Also they mention that there will be over 500 updates to their algorithms this year, how do you stay ahead of those? The best way is again, quality. By having a site with original content & clean design, you are unlikely to be hurt by changes to the algorithms. The people who are in trouble are those that have gambled with copying content or old convoluted code.
Link building quality is very important also. If your links have been built from sites that suffer in algorithm updates, than potentially your ranking could be affected also. When we build links we make sure they come from many different types of site, and quality sites at that. That way if one type of site is affected more than others, the impact felt by our customers will be minimized. Relying too much on one link building strategy (or worse black hat strategies) is what will get you in trouble there…
Request our latest Great Business Website Formula to see how quality is ingrained in everything we do…
Stay tuned for more updates on Google algorithm changes and keep in mind that quality counts.
