NWeSource https://www.nwesource.com Brand & Marketing Innovation for Small Business Tue, 08 Aug 2017 12:09:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.2 Tips To Perfect Your Brand’s Logo For The World Wide Web https://www.nwesource.com/tips-perfect-brands-logo-world-wide-web/ Tue, 08 Aug 2017 12:09:00 +0000 https://www.nwesource.com/?p=5679 Choosing a logo design for your brand is difficult. You cannot settle on just any logo design, but the design needs to meet certain requirements before you place it on your website. For instance, you will find the logo in the upper left hand corner of the website and clicking on them may lead to the homepage. The logo will be present on every page of the website, as its main purpose is to reinforce ideas about your business. It is there to increase users’ ability to recall your brand’s name as soon as they see it. For this reason, the design, text, and color you choose for the brand matter greatly. To help you perfect your brands, here are a few useful tips: Meet the Users’ Expectations for the Logo Your logo’s design should restate the same ideas and messages as your content. The name of your business considerably influences your logo’s design. For instance, your company’s name is Ballerina. For your logo, you can have a ballerina wearing a pink tutu. When people will look at your brand’s logo, your business’s name will instantly come to mind. Make It Easier for Users’ to Return to the Home Page Your aim, through your website, is to provide users with ease of use. Therefore, you need to allow users to return to the home page from whatever page they are on your website by clicking on the logo. For a more unconventional and smart way of creating a link, you can link the logo to the contact page.  Moreover, if there is a page on your website with a high conversion rate, you can link the logo to lead users to that page. Measure the results to determine which page the logo should lead users to when they click on it. Ensure Proper Placement In your efforts to increase traffic, you may try to get innovative with the placement of the logo. You may place it in the center of the site, the bottom of the site, or in the upper right corner — all foreign location for people trying to locate the logo.  They are accustomed to seeing the logo in the top left hand corner of the website. Do not experiment with the logo’s position. We offer website branding services to business trying to revamp their online image. We have the expertise and knowledge to design an eye-catching logo design that describes your business and its message well.  

Thank you for reading! We work hard to be a great Portland web design company!

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Choosing a logo design for your brand is difficult. You cannot settle on just any logo design, but the design needs to meet certain requirements before you place it on your website. For instance, you will find the logo in the upper left hand corner of the website and clicking on them may lead to the homepage.

The logo will be present on every page of the website, as its main purpose is to reinforce ideas about your business. It is there to increase users’ ability to recall your brand’s name as soon as they see it. For this reason, the design, text, and color you choose for the brand matter greatly. To help you perfect your brands, here are a few useful tips:

Meet the Users’ Expectations for the Logo

Your logo’s design should restate the same ideas and messages as your content. The name of your business considerably influences your logo’s design. For instance, your company’s name is Ballerina. For your logo, you can have a ballerina wearing a pink tutu. When people will look at your brand’s logo, your business’s name will instantly come to mind.

Make It Easier for Users’ to Return to the Home Page

Your aim, through your website, is to provide users with ease of use. Therefore, you need to allow users to return to the home page from whatever page they are on your website by clicking on the logo. For a more unconventional and smart way of creating a link, you can link the logo to the contact page.  Moreover, if there is a page on your website with a high conversion rate, you can link the logo to lead users to that page. Measure the results to determine which page the logo should lead users to when they click on it.

Ensure Proper Placement

In your efforts to increase traffic, you may try to get innovative with the placement of the logo. You may place it in the center of the site, the bottom of the site, or in the upper right corner — all foreign location for people trying to locate the logo.  They are accustomed to seeing the logo in the top left hand corner of the website. Do not experiment with the logo’s position.

We offer website branding services to business trying to revamp their online image. We have the expertise and knowledge to design an eye-catching logo design that describes your business and its message well.

 

Thank you for reading! We work hard to be a great Portland web design company!

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Hottest Web Design Trends for 2017 https://www.nwesource.com/hottest-web-design-trends-2017/ Mon, 12 Jun 2017 16:14:20 +0000 https://www.nwesource.com/?p=5689   Want to share this image on your site? Just copy and paste the embed code below: <br /> <img src=”https://www.nwesource.com/wp-content/uploads/HOTTEST-Web-Design-TRENDS-FOR-2017.png” width=”540″ alt=”Hottest Web Design Trends for 2017″><br /> <a href=”https://www.nwesource.com/hottest-web-design-trends-2017/”><br /> </a></p> <p><strong>Hottest Web Design Trends for 2017</strong>, courtesy of <a href=”https://www.nwesource.com/hottest-web-design-trends-2017/”>Northwest eSource</a></p> <p>

Thank you for reading! We work hard to be a great Portland web design company!

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Hottest Web Design Trends for 2017

 

Want to share this image on your site? Just copy and paste the embed code below:

Thank you for reading! We work hard to be a great Portland web design company!

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Should Use Offline Or Online Tools To Market Your Business? https://www.nwesource.com/use-offline-online-tools-market-business/ Sat, 10 Jun 2017 11:48:58 +0000 https://www.nwesource.com/?p=5675 As a business owner, you have probably wondered this question several times. We think it is wrong to compare the two, as the type of tools you use depends on the type of market you are trying to attract. If you ask us, we would advise you to use a combination of offline and online tools to market your business. To help you understand why your marketing strategy needs to include both offline and online tools, here is our reason: Majority of your audience may be online with only a few offline. You need to capture both the majority and the minority if you want to succeed. For instance, let’s say you sell massage chairs. With massage chairs, you can target both online and offline users. Offline, you can advertise on radio channels, TV, brochures, in-person promotion, billboards, newspapers, and magazines. Online, you can rely on social media, email marketing, content marketing, lead generation, and more. Your aim is to spread the message about your business and product or service the best way you can. This is especially true for businesses that are just starting out. What If I Only Have an Online Store? If you have an online store, you need to direct your efforts into building a strong online presence. Your aim should be to reach as many people as you can. If you only own a traditional store, you need get online by developing a website. You do not want to build just any website, but a website that commands attention and ranks high on Google’s search engine. We offer web management and web design services. We can help you build, maintain, and rank your website on the king of search engines, Google! While you busy yourself promoting your business offline, we will busy ourselves promoting your business online.

Thank you for reading! We work hard to be a great Portland web design company!

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As a business owner, you have probably wondered this question several times. We think it is wrong to compare the two, as the type of tools you use depends on the type of market you are trying to attract. If you ask us, we would advise you to use a combination of offline and online tools to market your business. To help you understand why your marketing strategy needs to include both offline and online tools, here is our reason:

Majority of your audience may be online with only a few offline. You need to capture both the majority and the minority if you want to succeed. For instance, let’s say you sell massage chairs. With massage chairs, you can target both online and offline users.

Offline, you can advertise on radio channels, TV, brochures, in-person promotion, billboards, newspapers, and magazines. Online, you can rely on social media, email marketing, content marketing, lead generation, and more. Your aim is to spread the message about your business and product or service the best way you can. This is especially true for businesses that are just starting out.

What If I Only Have an Online Store?

If you have an online store, you need to direct your efforts into building a strong online presence. Your aim should be to reach as many people as you can. If you only own a traditional store, you need get online by developing a website. You do not want to build just any website, but a website that commands attention and ranks high on Google’s search engine.

We offer web management and web design services. We can help you build, maintain, and rank your website on the king of search engines, Google! While you busy yourself promoting your business offline, we will busy ourselves promoting your business online.

Thank you for reading! We work hard to be a great Portland web design company!

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Can Inbound Marketing Help You Create Your Dream Team? https://www.nwesource.com/can-inbound-marketing-help-create-dream-team/ Wed, 10 May 2017 11:29:26 +0000 https://www.nwesource.com/?p=5672 Inbound marketing is not only used to attract clients, but it is also used to attract talent to your business. Talented employees are the backbone of your business. They bring in the sales and generate revenue. For this reason, you need to use inbound marketing to target potential people who can become part of your dream team of employees. Here are some helpful tips to get your started: 1. Create Engaging Content Most job seekers conduct research online. You need to make your company stand out to them online. Start by developing engaging content that draws them to your company. Make them interested in the open job openings and persuade them to buy. The content you create needs to compel them to apply for the job opening. 2. Create Opportunities Give job seekers a reason to apply for a job opening. They may land on your website, look at the job openings, and leave. You want them to stay and convince them to apply. To do that, you need to give something of value. Publish whitepapers, webinars, and content related to career on your website. However, do not give them everything for free, but ask them to provide you with an email address. Use their email address to send them possible job opening that come up. 3. Create Optimized Content Now, this is where inbound marketing comes into play. You need to use inbound marketing to recruit people across different marketing platforms. You want to conduct research and collect data to see how your activity on your social media pages, website, blogs, and email are helping you generate applicants. You want to use inbound marketing as a tool to hire talented employees to join your dream team. We can help you develop a successful inbound marketing strategy! Call us today to learn more.  

Thank you for reading! We work hard to be a great Portland web design company!

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Inbound marketing is not only used to attract clients, but it is also used to attract talent to your business. Talented employees are the backbone of your business. They bring in the sales and generate revenue. For this reason, you need to use inbound marketing to target potential people who can become part of your dream team of employees. Here are some helpful tips to get your started:

1. Create Engaging Content

Most job seekers conduct research online. You need to make your company stand out to them online. Start by developing engaging content that draws them to your company. Make them interested in the open job openings and persuade them to buy. The content you create needs to compel them to apply for the job opening.

2. Create Opportunities

Give job seekers a reason to apply for a job opening. They may land on your website, look at the job openings, and leave. You want them to stay and convince them to apply. To do that, you need to give something of value. Publish whitepapers, webinars, and content related to career on your website. However, do not give them everything for free, but ask them to provide you with an email address. Use their email address to send them possible job opening that come up.

3. Create Optimized Content

Now, this is where inbound marketing comes into play. You need to use inbound marketing to recruit people across different marketing platforms. You want to conduct research and collect data to see how your activity on your social media pages, website, blogs, and email are helping you generate applicants. You want to use inbound marketing as a tool to hire talented employees to join your dream team.

We can help you develop a successful inbound marketing strategy! Call us today to learn more.

 

Thank you for reading! We work hard to be a great Portland web design company!

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Top 3 Web Design Trends That Have Taken Over 2017 https://www.nwesource.com/top-3-web-design-trends-taken-2017/ Mon, 01 May 2017 12:05:00 +0000 https://www.nwesource.com/?p=5677 Trends come and go. Some trends last longer while others fade into oblivion. What web design trends are making waves in 2017? If you aren’ t sure, we are here to tell you about the top three web design trends you need to adopt. Here are they are:   1. The GIFS Are in High Demand In 2017, you will see a surge of GIFS making their way onto websites. GIFS are high quality videos that run smoothly and in a continuous loop. Static pages will no longer appear bland and boring because breathing life into them are GIFs. Full screen GIFs will certainly hold the attention of people for longer than a few seconds. Dive In!   2. Stylistic Placement We have begun incorporating stylistic compositions by placing icons differently on a page. This year, we have seen our industry move away from incorporating rows of perfectly aligned icons in favor of placing them in an eclectic fashion. For instance, some are overlapping each other and are placed in a slanted fashion on the page. However, depending on your business, this website trend may not be everyone’s cup of tea, but we can help you figure out which website trends we should incorporate into your website and which ones we should leave out.   3. Vivid Colors If you the layout of your site is simple, might we suggest going bold with your color scheme. To add texture and depth to your site, we can add stacked and staggered layers of vivid colors. Users need something that instantly appeals to them. A colorful and vivid site does that immediately. These are just a few upcoming 2017 website trends and we have many more to share with you! If you are interested in revamping your site, reach out to us! Let us make your site a hit with both existing and future users.

Thank you for reading! We work hard to be a great Portland web design company!

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Trends come and go. Some trends last longer while others fade into oblivion. What web design trends are making waves in 2017? If you aren’ t sure, we are here to tell you about the top three web design trends you need to adopt. Here are they are:

 

1. The GIFS Are in High Demand

In 2017, you will see a surge of GIFS making their way onto websites. GIFS are high quality videos that run smoothly and in a continuous loop. Static pages will no longer appear bland and boring because breathing life into them are GIFs. Full screen GIFs will certainly hold the attention of people for longer than a few seconds.

Dive In!

 

2. Stylistic Placement

We have begun incorporating stylistic compositions by placing icons differently on a page. This year, we have seen our industry move away from incorporating rows of perfectly aligned icons in favor of placing them in an eclectic fashion.

For instance, some are overlapping each other and are placed in a slanted fashion on the page. However, depending on your business, this website trend may not be everyone’s cup of tea, but we can help you figure out which website trends we should incorporate into your website and which ones we should leave out.

 

3. Vivid Colors

If you the layout of your site is simple, might we suggest going bold with your color scheme. To add texture and depth to your site, we can add stacked and staggered layers of vivid colors. Users need something that instantly appeals to them. A colorful and vivid site does that immediately.

These are just a few upcoming 2017 website trends and we have many more to share with you! If you are interested in revamping your site, reach out to us! Let us make your site a hit with both existing and future users.

Thank you for reading! We work hard to be a great Portland web design company!

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Why You Need A Plan To Establish An Online Store https://www.nwesource.com/need-plan-establish-online-store/ Mon, 10 Apr 2017 11:10:35 +0000 https://www.nwesource.com/?p=5669 Without a plan, you will not be able to establish your online store. Remember, everything starts with a plan and from there — you build it. If you are thinking of opening an online store, you need to know what your plan needs to become a success. Your plan will have some hiccups on the way, but if your plan started off bad, your plan may fail completely. Here is what your plan needs: · Offer Competitive Pricing When you are marketing your services and products online, you need to have a competitive advantage against your competitors in terms of pricing. You need to attract potential customers and convert them to purchase your products. You need to keep your ears and eyes wide open, as new and similar online businesses as yours pop up almost every day. · Understand Your Target Audience Apart from conducting research on who your competitors, you need to know who your target audience is also. If you do not know whom you are selling your products to, you will not be able to make a sale and generate revenue. · Make It Easier for Your Target Audience to Find You You need to ensure they can find your ecommerce store easily. The only way to ensure your online store shows up in their search results is by optimizing your website using keywords. And when they do find you, you have to offer them a user-friendly interface that works flawlessly on their desktop computer, handheld device, and mobile phone. We can help you brand your online store by optimizing it with the right theme, site-map and navigation, keywords and conducting research relevant to your industry. We can also design your website to make it more responsive. Get in touch with us today and learn how we can help you get your online store up and running.

Thank you for reading! We work hard to be a great Portland web design company!

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Without a plan, you will not be able to establish your online store. Remember, everything starts with a plan and from there — you build it. If you are thinking of opening an online store, you need to know what your plan needs to become a success. Your plan will have some hiccups on the way, but if your plan started off bad, your plan may fail completely. Here is what your plan needs:

· Offer Competitive Pricing

When you are marketing your services and products online, you need to have a competitive advantage against your competitors in terms of pricing. You need to attract potential customers and convert them to purchase your products. You need to keep your ears and eyes wide open, as new and similar online businesses as yours pop up almost every day.

· Understand Your Target Audience

Apart from conducting research on who your competitors, you need to know who your target audience is also. If you do not know whom you are selling your products to, you will not be able to make a sale and generate revenue.

· Make It Easier for Your Target Audience to Find You

You need to ensure they can find your ecommerce store easily. The only way to ensure your online store shows up in their search results is by optimizing your website using keywords. And when they do find you, you have to offer them a user-friendly interface that works flawlessly on their desktop computer, handheld device, and mobile phone.

We can help you brand your online store by optimizing it with the right theme, site-map and navigation, keywords and conducting research relevant to your industry. We can also design your website to make it more responsive. Get in touch with us today and learn how we can help you get your online store up and running.

Thank you for reading! We work hard to be a great Portland web design company!

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