NWeSource https://www.nwesource.com Brand & Marketing Innovation for Small Business Wed, 10 May 2017 11:29:26 +0000 en-US hourly 1 Can Inbound Marketing Help You Create Your Dream Team? https://www.nwesource.com/can-inbound-marketing-help-create-dream-team/ Wed, 10 May 2017 11:29:26 +0000 https://www.nwesource.com/?p=5672 Inbound marketing is not only used to attract clients, but it is also used to attract talent to your business. Talented employees are the backbone of your business. They bring in the sales and generate revenue. For this reason, you need to use inbound marketing to target potential people who can become part of your dream team of employees. Here are some helpful tips to get your started: 1. Create Engaging Content Most job seekers conduct research online. You need to make your company stand out to them online. Start by developing engaging content that draws them to your company. Make them interested in the open job openings and persuade them to buy. The content you create needs to compel them to apply for the job opening. 2. Create Opportunities Give job seekers a reason to apply for a job opening. They may land on your website, look at the job openings, and leave. You want them to stay and convince them to apply. To do that, you need to give something of value. Publish whitepapers, webinars, and content related to career on your website. However, do not give them everything for free, but ask them to provide you with an email address. Use their email address to send them possible job opening that come up. 3. Create Optimized Content Now, this is where inbound marketing comes into play. You need to use inbound marketing to recruit people across different marketing platforms. You want to conduct research and collect data to see how your activity on your social media pages, website, blogs, and email are helping you generate applicants. You want to use inbound marketing as a tool to hire talented employees to join your dream team. We can help you develop a successful inbound marketing strategy! Call us today to learn more.  

Thank you for reading! We work hard to be a great Portland web design company!

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Inbound marketing is not only used to attract clients, but it is also used to attract talent to your business. Talented employees are the backbone of your business. They bring in the sales and generate revenue. For this reason, you need to use inbound marketing to target potential people who can become part of your dream team of employees. Here are some helpful tips to get your started:

1. Create Engaging Content

Most job seekers conduct research online. You need to make your company stand out to them online. Start by developing engaging content that draws them to your company. Make them interested in the open job openings and persuade them to buy. The content you create needs to compel them to apply for the job opening.

2. Create Opportunities

Give job seekers a reason to apply for a job opening. They may land on your website, look at the job openings, and leave. You want them to stay and convince them to apply. To do that, you need to give something of value. Publish whitepapers, webinars, and content related to career on your website. However, do not give them everything for free, but ask them to provide you with an email address. Use their email address to send them possible job opening that come up.

3. Create Optimized Content

Now, this is where inbound marketing comes into play. You need to use inbound marketing to recruit people across different marketing platforms. You want to conduct research and collect data to see how your activity on your social media pages, website, blogs, and email are helping you generate applicants. You want to use inbound marketing as a tool to hire talented employees to join your dream team.

We can help you develop a successful inbound marketing strategy! Call us today to learn more.

 

Thank you for reading! We work hard to be a great Portland web design company!

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Why You Need A Plan To Establish An Online Store https://www.nwesource.com/need-plan-establish-online-store/ Mon, 10 Apr 2017 11:10:35 +0000 https://www.nwesource.com/?p=5669 Without a plan, you will not be able to establish your online store. Remember, everything starts with a plan and from there — you build it. If you are thinking of opening an online store, you need to know what your plan needs to become a success. Your plan will have some hiccups on the way, but if your plan started off bad, your plan may fail completely. Here is what your plan needs: · Offer Competitive Pricing When you are marketing your services and products online, you need to have a competitive advantage against your competitors in terms of pricing. You need to attract potential customers and convert them to purchase your products. You need to keep your ears and eyes wide open, as new and similar online businesses as yours pop up almost every day. · Understand Your Target Audience Apart from conducting research on who your competitors, you need to know who your target audience is also. If you do not know whom you are selling your products to, you will not be able to make a sale and generate revenue. · Make It Easier for Your Target Audience to Find You You need to ensure they can find your ecommerce store easily. The only way to ensure your online store shows up in their search results is by optimizing your website using keywords. And when they do find you, you have to offer them a user-friendly interface that works flawlessly on their desktop computer, handheld device, and mobile phone. We can help you brand your online store by optimizing it with the right theme, site-map and navigation, keywords and conducting research relevant to your industry. We can also design your website to make it more responsive. Get in touch with us today and learn how we can help you get your online store up and running.

Thank you for reading! We work hard to be a great Portland web design company!

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Without a plan, you will not be able to establish your online store. Remember, everything starts with a plan and from there — you build it. If you are thinking of opening an online store, you need to know what your plan needs to become a success. Your plan will have some hiccups on the way, but if your plan started off bad, your plan may fail completely. Here is what your plan needs:

· Offer Competitive Pricing

When you are marketing your services and products online, you need to have a competitive advantage against your competitors in terms of pricing. You need to attract potential customers and convert them to purchase your products. You need to keep your ears and eyes wide open, as new and similar online businesses as yours pop up almost every day.

· Understand Your Target Audience

Apart from conducting research on who your competitors, you need to know who your target audience is also. If you do not know whom you are selling your products to, you will not be able to make a sale and generate revenue.

· Make It Easier for Your Target Audience to Find You

You need to ensure they can find your ecommerce store easily. The only way to ensure your online store shows up in their search results is by optimizing your website using keywords. And when they do find you, you have to offer them a user-friendly interface that works flawlessly on their desktop computer, handheld device, and mobile phone.

We can help you brand your online store by optimizing it with the right theme, site-map and navigation, keywords and conducting research relevant to your industry. We can also design your website to make it more responsive. Get in touch with us today and learn how we can help you get your online store up and running.

Thank you for reading! We work hard to be a great Portland web design company!

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Happy Holidays from NWeSource! https://www.nwesource.com/happy-holidays-nwesource/ Tue, 20 Dec 2016 04:00:34 +0000 https://www.nwesource.com/?p=5652 Happy holidays! The staff at NWeSource wants to thank our fabulous customers for keeping us inspired all year round, and we hope that you are enjoying and making the most of this holiday season. As we take time to appreciate everything we have, while also looking ahead to the upcoming year, we are truly excited to introduce our latest features.  With even better options for security and customer relations, we can’t wait to help your business thrive even further into 2017. As the possibilities on the internet continue to grow and grow, having a secure website is becoming increasingly important. As amazing new website features develop, unfortunately so does the technology to exploit those features. It is essential, now more than ever, for your web host and website management company to provide advanced security that can match up to growing threats. Most webs hosts don’t manage your website, so you have two sets of security to worry about. The web hosting needs to be secure, and your website itself needs to be up-to-date and expertly coded.  Fortunately, NWeSource handles it all!  We oversee everything, from the tiniest details of your website design to advanced firewalls that keep that website protected from malware and other threats. We’re currently working on several Customer Relationship Management (CRM) options. This allows you to keep customer info handy, send out automated emails, and more. (Did your business send out a holiday email this year? Something to plan for next year!) With everything changing so fast, it helps to have a great Information Technology (IT) consultant on speed dial. We are here for you, to help grow your business and make it better. With everything from computer network and website security, to CRM and consulting, we’re here to help you reach for the stars with your business. Wishing you a happy and secure holiday season, and a new year full of joy and creativity!

Thank you for reading! We work hard to be a great Portland web design company!

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Happy Holidays from NWeSource!

Happy holidays! The staff at NWeSource wants to thank our fabulous customers for keeping us inspired all year round, and we hope that you are enjoying and making the most of this holiday season. As we take time to appreciate everything we have, while also looking ahead to the upcoming year, we are truly excited to introduce our latest features.  With even better options for security and customer relations, we can’t wait to help your business thrive even further into 2017.

As the possibilities on the internet continue to grow and grow, having a secure website is becoming increasingly important. As amazing new website features develop, unfortunately so does the technology to exploit those features. It is essential, now more than ever, for your web host and website management company to provide advanced security that can match up to growing threats.

Most webs hosts don’t manage your website, so you have two sets of security to worry about. The web hosting needs to be secure, and your website itself needs to be up-to-date and expertly coded.  Fortunately, NWeSource handles it all!  We oversee everything, from the tiniest details of your website design to advanced firewalls that keep that website protected from malware and other threats.

We’re currently working on several Customer Relationship Management (CRM) options. This allows you to keep customer info handy, send out automated emails, and more. (Did your business send out a holiday email this year? Something to plan for next year!)

With everything changing so fast, it helps to have a great Information Technology (IT) consultant on speed dial. We are here for you, to help grow your business and make it better. With everything from computer network and website security, to CRM and consulting, we’re here to help you reach for the stars with your business.

Wishing you a happy and secure holiday season, and a new year full of joy and creativity!

NWeSource

Thank you for reading! We work hard to be a great Portland web design company!

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Giving Thanks – To Our Amazing Business Partners https://www.nwesource.com/giving-thanks/ Wed, 23 Nov 2016 23:22:19 +0000 https://www.nwesource.com/?p=5570 We are giving thanks this year because we greatly value our friends, family and business partners – you. There are no shortage of issues in the world right now, that we feel a united humanity could have already solved – but this is a great day to focus on being grateful for the people that are consistently making a difference in your life.  So, to our many loyal clients – we say thank you.   We thank you for your commitment, for your trust, and for your determination.  We are proud to help you achieve on the highest levels – to be the catalyst of technological implementations that make life easier and better.  Thank you for choosing NW eSource. It is our greatest wish that you finish the year in fantastic fashion, and may it be yet another record breaker!  

Thank you for reading! We work hard to be a great Portland web design company!

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happy thanksgiving sign or greeting card

We are giving thanks this year because we greatly value our friends, family and business partners – you.

There are no shortage of issues in the world right now, that we feel a united humanity could have already solved – but this is a great day to focus on being grateful for the people that are consistently making a difference in your life.  So, to our many loyal clients – we say thank you.

 

We thank you for your commitment, for your trust, and for your determination.  We are proud to help you achieve on the highest levels – to be the catalyst of technological implementations that make life easier and better.  Thank you for choosing NW eSource.

It is our greatest wish that you finish the year in fantastic fashion, and may it be yet another record breaker!

 

Thank you for reading! We work hard to be a great Portland web design company!

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How To Hide Your Username from Hackers https://www.nwesource.com/how-to-hide-your-username/ Wed, 01 Jul 2015 05:56:16 +0000 https://www.nwesource.com/?p=5523 Sucuri & Akismet are two of the plugins we use consistently to protect our websites from invasion, among other things.  Another important step is to never use Admin as your username.  However, hacker attacks will always continue to get more sophisticated and recently they have taken the steps of working to discover your username.  Once they have your username it is that much easier to guess the password through brute force, so by preventing them from discovering your username you really take them out of the game almost completely. The most common place they will discover your username is on your blog posts, in the author link.  When you mouse over the Author Name on a blog post, the URL below shows your actual Username – as does clicking the name as it takes you to the author page. The WP Author Slug plugin converts your author URL from your username to your publicly visible name instead, so that hackers are not able to determine your real username. Just by installing and activating the plugin, your username is concealed in the URL link and in the page itself.  It also is completely removed from the source code of that page – and that is how you hide your username from hackers. Just another simple security trick from NW eSource…

Thank you for reading! We work hard to be a great Portland web design company!

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Sucuri & Akismet are two of the plugins we use consistently to protect our websites from invasion, among other things.  Another important step is to never use Admin as your username.  However, hacker attacks will always continue to get more sophisticated and recently they have taken the steps of working to discover your username.  Once they have your username it is that much easier to guess the password through brute force, so by preventing them from discovering your username you really take them out of the game almost completely.

The most common place they will discover your username is on your blog posts, in the author link.  When you mouse over the Author Name on a blog post, the URL below shows your actual Username – as does clicking the name as it takes you to the author page.

The WP Author Slug plugin converts your author URL from your username to your publicly visible name instead, so that hackers are not able to determine your real username. Just by installing and activating the plugin, your username is concealed in the URL link and in the page itself.  It also is completely removed from the source code of that page – and that is how you hide your username from hackers.

Just another simple security trick from NW eSource…

Thank you for reading! We work hard to be a great Portland web design company!

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Clearing up Google Search Results – This Site May Be Jacked https://www.nwesource.com/clearing-up-google-search-results-this-site-may-be-jacked/ Sat, 16 May 2015 09:36:28 +0000 https://www.nwesource.com/?p=5499 Fixing a hack isn't enough if Google already found it... this article shows how to let Google know you fixed the problems to get your search results back to normal...

Thank you for reading! We work hard to be a great Portland web design company!

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dialed-with-style-2

NOTE: All uses of the word H*ck have been changed to Jack.  This is to prevent Google or Facebook from thinking this PARTICULAR page has been JACKED.  Facebook felt it imperative to warn users because the page used the actual word…

If You’ve Been Jacked – Google Knows

If you’ve been jacked, Google probably knows about it.  The last thing you want is for someone to search for your company or what you do, and find your website with a not so cute warning next to it that “this site may be jacked.”  Fixing the jack is the first step – next we need to let Google know it has been fixed.  Here are the steps to telling Google your site is no longer jacked.

In order to fix your search results, I think submitting a sitemap within Google Webmaster Tools will be the best option. 

In order to do that we had to:

  1. Create a Google Webmaster Tools account
  2. Install & Configure Yoast SEO Plugin
  3. Submit a sitemap and then
  4. Mark crawl errors as fixed and
  5. Request a review of the website

 

Here are some bad search results…

 

Here is where they are even WORSE.

 

1st, we created a Google Webmaster Tools Account – then logged in.  Simple enough.

Apparently Google has 5k pages not found as indicated in the dashboard…

By looking in the URL errors section we can see that the jack hit on April 25th and continued manifesting itself through May 5th.  Our first jack was prior to March 26th, so it was definitely a second attack that caused most of the problems, and that could have been from a vulnerability opened in the 1st one.

 

Here’s an outline of the serious security issue…

 

We are hoping by confirming the site with Google Webmaster Tools and submitting a sitemap, that we can clear the issue up quickly.

The next step is to install Yoast SEO Plugin, which has built in Sitemap functionality among other important components.

The Sitemap wasn’t working at first so after some research, discovered that saving the Permalinks was the fix.

Page titles weren’t correct either, a check in Force Rewrite Titles fixed those.

 

Next, while we were in there, we told Yoast to Tell Google about the Facebook Page.

 

Then we got the URL of the new XML sitemap.

 

With the XML Sitemap URL in the clipboard, we browsed to the Sitemaps page in GWT and submitted the sitemap at 1:38 AM (May 16th).

 

Then we Marked All Crawl Errors as Fixed as an extra indication to Google we had cleared up the issues.

 

From there we Marked the Jack as Fixed & Requested a Review

By adding an explanation, we hope that Google’s employees will take our efforts more seriously.  Here is what I told them we did:

“Changed all passwords, updated wordpress & plugins, installed a Sucuri security plugin, ran multiple security scans, switched to a secure web host and tested extensively to make everything is clean.”

 

Success.  Now we will check back to see how long it takes them to fix our search results.

 


 

UPDATE 06.03.15

Google is still listing bad URLS in the index.

 

When I click any of them I get what is to be expected – a 404 error.  But as you can see in the image – the URL is still a static URL, therefore Google was reading it as a legitimate address.

 

Therefore there is one Very Important Last Step on this process to clear up a Jacked Site – install the SEO Redirection plugin, and configure the plugin to send all 404s to the home page.

Now when we click any of the Chinese jack links, it redirects to the home page.

Apparently Google wasn’t smart enough to figure out that a 404 is a DEAD LINK. Hopefully by pointing them back to the home page each and every time – they WILL realize the link is NO LONGER VALID.

Even after submitting a SPECIFIC SITEMAP – Google still found 404 URLs valid. This I suspect is an area they can improve.

Anybody know someone who works at Google on the Search Team? Let’s get this escalated. Im also in need of more information on bad credit lending yahoo.com

 

Thank you for reading! We work hard to be a great Portland web design company!

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