Inbound marketing is not only used to attract clients, but it is also used to attract talent to your business. Talented employees are the backbone of your business. They bring in the sales and generate revenue. For this reason, you need to use inbound marketing to target potential people who can become part of your dream team of employees. Here are some helpful tips to get your started:
1. Create Engaging Content
Most job seekers conduct research online. You need to make your company stand out to them online. Start by developing engaging content that draws them to your company. Make them interested in the open job openings and persuade them to buy. The content you create needs to compel them to apply for the job opening.
2. Create Opportunities
Give job seekers a reason to apply for a job opening. They may land on your website, look at the job openings, and leave. You want them to stay and convince them to apply. To do that, you need to give something of value. Publish whitepapers, webinars, and content related to career on your website. However, do not give them everything for free, but ask them to provide you with an email address. Use their email address to send them possible job opening that come up.
3. Create Optimized Content
Now, this is where inbound marketing comes into play. You need to use inbound marketing to recruit people across different marketing platforms. You want to conduct research and collect data to see how your activity on your social media pages, website, blogs, and email are helping you generate applicants. You want to use inbound marketing as a tool to hire talented employees to join your dream team.
We can help you develop a successful inbound marketing strategy! Call us today to learn more.