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Small Business Search Engine Presence: StrategyWe define search engine presence several ways - but mainly whether your clients can find you or not. Most likely they can find you in a search for your own business name, but what if they search for what you do and the services you provide? Local Search Engine Presence
If you are a carpet cleaner, how can you compete with the bigger carpet cleaning products companies that will dominate Google for "carpet cleaning" - the answer to that question is Paid Search Placement in Portland.
The feature that makes this reasonable from a cost perspective is that you can specify a region (zip codes, radius from address, etc) that the searching computer (based on network IP address) must be within in order for your ad to show - this way you aren't receiving clicks that cost you money from anyone outside of your region. Again the major benefit is the ability for you to show your website information on a search for keyterms without the city or state included in the search term (i.e. "carpet cleaning," as opposed to "Portland carpet cleaning").
There are a couple of tradeoffs, more people search without a city or state, but also sponsored ads are clicked considerably less than organic listings - so both have their place. When a person types in the city, state or zip code you know they are looking for that service provider locally - so this is on average a more targeted search setup, and it's easier to win from an SEO standpont (i.e. "Portland Carpet Cleaning"). When your prospects type into the search engine the city AND your services, you want to be at the top organically to get that traffic.
Local Search Engine Presence requires:
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