Here are some notes for link building strategies…
Content Syndication – for Linkbait and/or Backlink Building
- Video (video syndication has its own backlink building profile)
- Infographics – Linkbait – attribution backlinks
- Widgets – When posted on other sites, they have a backlink built in
- Badges – Image with required backlink built in
- Blog Article Push to Mass Social Media – SM syndication can generate backlinks and buzz
- Guest Blog Article Writing – Attribution Backlink
- Podcast – Fan base links, news & media links, news & media aggregator links also
Partner Discovery
- Links from Relevant, Ranking Websites – 1st Highest Quality Link
- Depending on their rank, domain authority, & relevance
- Relationship Building – finding partners to establish link building opportunity)
- Create a Hit List
- Google & Social Alerts for New Opportunities & Branding Engagement
- Relationships & requests create the links
New Website & Link Creation
- New Website Creation – 2nd Highest Quality Link
- Micro/Mini Keyword Domain Websites
- Dual Purposed Organic/Paid Landing Pages
- Second Highest Quality Link Explained
- original website
- new good
- aged even better
- build bulk links to the minisites to strengthen
- revisit later to add content/redesign once they have achieved good rank
- consider contact forms, multiple pages, blog engines & content updates to ensure Google’s respect
New Content & Links on Hosted Sites
- New Content & Links on Web 2.0 Sites – 3rd Highest Quality Link
- Hosted Blogs (Blogger, Blogspot, Posterous)
- HQ Article Hosting (Squidoo, eHow)
- Make sure to include media (videos, images, soundbites)
User Driven Model Link Creation
- User Created Links – 4th Highest Quality Links
- Social Bookmarks
- Social Media Mentions / Links
Standard Self Promotion Internet Marketing
- Self-Promotion Internet Marketing – 5th Highest Quality Link
- Internet Directories
- PR Article Submissions
- Blog Comments
- Forum Posting & Signatures