Search Engine Optimization is not pseduo-science – it’s exact science. Surprising to many people, SEO can be broken down exactly as can most things computerized or digital. To explain, SEO success comes down to two major categories we will name Internal Ranking Factors and External Ranking Factors. They are defined by name, but to clarify internal ranking factors are the steps you take within your own website to enhance search optimization, and external search ranking factors are the steps taken outside of your website that also affect its search optimization.

Search Engine Presence – Internal Ranking Factors

The first category of determining factors that affect your website’s search engine presence is Internal Ranking Factors.  The layout of your website’s pages, including valid coding and amount of relevant text on a page, is a good start point.  Next keywords come into play.  By filling your site with relevant keywords supported by equally relevant content, you encourage search engines to index your pages and posts according to those keywords.  Do a quick search on Google and you will see the search keywords highlighted in the description of each result.  It’s easy to see that great usage of these key search terms will result in higher rankings and overall better search engine marketing.

Search Engine Presence – Keywords in Links

(more…)