Archive for the ‘Branding’ Category

Photos or Content: What’s Best for Business Branding?

Monday, November 21st, 2011

A client whose website is in development recently asked:

What is more important the photos or the content? Why?

We had a good time writing the answer and it is relevant to the business website design process so here it is:

Both are important… A car can’t roll without wheels and it’s not safe without a bumper…

Photos and content are both going to personalize the experience so you aren’t just another competitor in the mix…

The most appealing things with content are if it reads to them like:

You know their problems
You can solve their problems
You care
You’re competitive &
Others have had a good experience with you

Thinking back to your content I think those bases are getting covered pretty well…

Photos, in our opinion, always have the potential of striking people with a good, subtle impression and feeling – an intuitive response if we’re lucky that says this is the company!

Great photos, angles and expressions will say UNIQUE, HUNGRY & CARES about their image being presented…

Business branding through your website is absolutely vital to good, fun business – our specialty!

Posted in Branding, Business Blog Websites, Client Highlights, Internet Marketing Portland, Portland Web Services, Portland Web Site Design | No Comments »

The 4 Phases to Local Business Website Success

Friday, November 4th, 2011

This topic deserves a lot more exploration but when I came across it I knew I needed to post it as a reference for anyone who might see it… this is truly the trick to long term success with a website for a business. Everything in business needs to be grown organically… before you add a new service, make sure the old ones are nearly perfect and automated. Before you revise your website, make sure the current one has the information it needs and make sure you don’t undo any of the hard work that went into the first one.

The 4 Phases to National & Local Business Website Success

#1 – Represent Your Company Well – Solid look and feel, simple but quality content

#2 – Be a Sales Machine – Walk through your customers through the buying process

#3 – Generate Leads through Online Marketing – Get position on search engines and get the customers calling you

#4 – Be an Industry Leader – Publish Content and Information that No One Else Has – Be the Company Your Competitors Want To Be Like

Posted in Branding, Company Message, Internet Marketing Portland, Portland Web Services, Portland Web Site Design | No Comments »

A Matter of Course for NWeSource!

Saturday, October 22nd, 2011

Start to Finish Business Branding

We just added our Start to Finish Business Branding page and updated our branding portfolio updates.

As a matter of course for NWeSource, with most of our clientele we begin with a re-branding. Often times we build web pages that companies even grow into. Branding can be the ultimate in visualization, even helping business owners transition their companies into the next metamorphosis. Other companies already are magnificent, yet their website and or overall brand doesn’t reflect that image – which we quickly rectify!

Follow the links to see examples of our branding kits.

Tags: Branding Kits
Posted in Branding, Client Highlights, Company Message, Portland Web Services, Portland Web Site Design | No Comments »

New FavIcons in Place!

Monday, October 17th, 2011

FavIcons are simple little graphic designs that make a big impact! Done right, they further the brand impact by being positioned where web user’s eyes go all the time – the address bar and the tabs icons. Check out the examples below and get a little information on our Custom FavIcon Service page.